Cassida USA & Cassida PRO Series
During my time with Cassida Corporation I had the opportunity to work as a graphic designer under their marketing department, which allowed me to work on various projects that helped expand my expertise with photography, video production, social media, tradeshow planning & web design.
Social Media
Developed social media plan for both Cassida USA and Cassida Pro. Cassida USA utilized mainly instagram, while Cassida Pro focused on Linkedin Posts.
Video Production
Shot and edited in-house video for various Cassida products. Videos included Product highlight videos, instructional product videos, product showcase videos, product troubleshooting videos, etc. Videos were developed for Youtube and for Amazon product listings.
Tradeshows
While at Cassida I’ve assisted and planned the company’s attendance to various tradeshows across the US, such as the National Retail Federation (NRF), National Grocer’s Association (NGA), etc. For the tradeshows, I worked with many outside vendors to develop booth layouts and backdrops, as well as created product fliers, social media content leading up to the tradeshow, etc.
Photography
Shot and edited in-house photography for various Cassida products. Photos were taken and edited/retouched to be used on the company website as well as Amazon listings and other product listings with affiliate partners (Staples, Walmart, Quill, Ojcommerce).
Web Design
While at Cassida I also I also managed maintained, and led website redesigns for Cassidausa.com and Cassidapro.com. Created assets such as product images, banners, etc. for both sites, as well as layout redesigns.
